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MASTERCLASS on Digital Marketing

Topic: Digital Marketing for start-ups

Dates: 26-27th August 2019

Location: Budapest, Hungary (exact venue to be confirmed shortly)

Cost: Free for EIT Climate-Kl( Accelerator participants

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Ut ac tortor eget nibh condimentum congue. In facilisis porttitor iaculis. Etiam vestibulum, nisl nec molestie egestas, velit lorem venenatis tellus, pellentesque blandit nulla sapien accumsan velit. Vivamus purus nunc, dictum nec elit viverra, semper iaculis risus.

Who should attend?

This Masterclass is designed for entrepreneurs, founders and those responsible for the marketing function of an organisation.

Objectives

– Learn how to effectively market your business and grow your business using the latest tools and channels

– Recruit talent for your company as you will be networking with participants from the world’s largest climate summer           school,  EIT Climate-Klc The Journey

– Hear first-hand practices from an EIT Climate-KlC start-up about how to grow the team and expand

This two-day interactive and fast-moving masterclass will teach you everything you need to know to market your business effectively. Covering tools and channels such as Linked In, Facebook, lnstagram, Twitter and YouTube, email marketing, Google analytics and AdWords, you will work to develop your start-up’s digital marketing strategy, create your online profile, and gain insights from start-up successes in your field. The programme ends with a networking session with participants on the journey programme, the world’s largest climate summer school, which provides an opportunity to recruit talent for your company.

Programme outline

Participants will be co-creating the masterclass with us. Attendees will be asked in advance to select 3 of the 6 topics below that they would like to cover in more depth, applying the tools to your business throughout. You will also have the opportunity to meet with Tibor on a 1-1 basis to discuss your start-up needs in more detail.

Topics:

1. Website – the foundation of the digital presence. UX considerations, content, structural and creative aspects. CMS opportunities. Working with web developers (briefing).

2. E-mail marketing. When and how to make an impact? Databases. GDPR. Newsletters vs. spamming. Contact the clicker.

3. SEO (Search Engine Optimization). Free solution or useless effort? How do people search? Factors, rules, results. Panda, Penguin, Hummingbird.

4. AdWords (GA). Advertising on the web. Banners and SERP ads. Settings, keywords, ad scores. Re-marketing as the ultimate tool. PPC, CTR, CPA.

5. Social media. Word-of-Mouth, viral campaigns, influencers. Organic reach and advertising on Facebook, lnstagram. B2b vs B2C considerations. Linked In tricks and tips. How to use content: content calendar.

6. Measurement. Google Analytics vs Facebook Insight. Settings, goals and KPls.

Registration

Please register individually for this Masterclass. You can register here.

Places are limited and early application is advised.

Led by

Tibor Farkas is an executive level marketing professional for 25+ years. He worked as a Managing Director at Mccann (clients: Nestle, Gillette, Unilever, OPEL, GE) and as a Business Development Director at Ernst & Young. Since 2003 he works as an independent consultant, trainer and tutor. He has been teaching Marketing related (MBA) courses at several universities (CEU, Corvinus etc.)

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